Josh Koenig Writes an Open Letter to His Peers
**Does Drupal Have a Future? The Answer Lies in Its Identity Crisis**
The Drupal ecosystem stands at a crossroads. With Drupal 7’s end-of-life approaching and DrupalCMS still in its infancy, uncertainty looms over its future. The question isn’t whether Drupal will survive but what it will become.
Josh Koenig, Co-Founder and Chief Strategy Officer at Pantheon, believes Drupal’s path forward depends on redefining its identity. “Yes, Drupal has a future, but the real question is *as what*?” he writes in an open letter to his peers. He argues that the platform must break free from the crumbling Digital Experience Platform (DXP) model and lean into what makes it truly unique.
The failure of the DXP category is one of the biggest hurdles facing Drupal today. Once pitched as a one-stop-shop for digital needs, DXPs have proven to be anything but. Instead of the market consolidating around a handful of large players, the opposite happened. Martech tools multiplied, giving businesses more choices, not fewer. Vendors that tried to dominate by offering everything in a single package—Acquia among them—are now struggling under the weight of their own complexity. “The hypothesis was wrong. In fact, the exact opposite thing happened,” Koenig says.
For Drupal to thrive, it must redefine its value proposition. Competing with WordPress for mass-market adoption is not the answer, nor is clinging to a model that has already failed. Instead, Koenig sees two areas where Drupal’s strengths shine. First, as an “agile business driver” that helps digital teams continuously improve customer experiences without the burden of a massive system overhaul. Second, as a framework that gives large organizations flexibility without forcing them into an all-or-nothing vendor lock-in.
With Drupal 7 reaching end-of-life and DrupalCMS still taking shape, questions about the platform’s future are gaining urgency ahead of DrupalCon Atlanta 2025. Industry leaders, including Pantheon’s Josh Koenig, argue that Drupal must redefine its identity and move beyond the failing Digital Experience Platform (DXP) model. Others highlight challenges in adoption, learning curve, and integration with modern frameworks. As perspectives vary across the community, one thing is clear: Drupal must evolve to remain competitive.
The Drupal ecosystem stands at a crossroads. With Drupal 7’s end-of-life approaching and DrupalCMS still in its infancy, uncertainty looms over its future. The question isn’t whether Drupal will survive but what it will become.
Josh Koenig, Co-Founder and Chief Strategy Officer at Pantheon, believes Drupal’s path forward depends on redefining its identity. “Yes, Drupal has a future, but the real question is *as what*?” he writes in an open letter to his peers. He argues that the platform must break free from the crumbling Digital Experience Platform (DXP) model and lean into what makes it truly unique.
The failure of the DXP category is one of the biggest hurdles facing Drupal today. Once pitched as a one-stop-shop for digital needs, DXPs have proven to be anything but. Instead of the market consolidating around a handful of large players, the opposite happened. Martech tools multiplied, giving businesses more choices, not fewer. Vendors that tried to dominate by offering everything in a single package—Acquia among them—are now struggling under the weight of their own complexity. “The hypothesis was wrong. In fact, the exact opposite thing happened,” Koenig says.
For Drupal to thrive, it must redefine its value proposition. Competing with WordPress for mass-market adoption is not the answer, nor is clinging to a model that has already failed. Instead, Koenig sees two areas where Drupal’s strengths shine. First, as an “agile business driver” that helps digital teams continuously improve customer experiences without the burden of a massive system overhaul. Second, as a framework that gives large organizations flexibility without forcing them into an all-or-nothing vendor lock-in.
With Drupal 7 reaching end-of-life and DrupalCMS still taking shape, questions about the platform’s future are gaining urgency ahead of DrupalCon Atlanta 2025. Industry leaders, including Pantheon’s Josh Koenig, argue that Drupal must redefine its identity and move beyond the failing Digital Experience Platform (DXP) model. Others highlight challenges in adoption, learning curve, and integration with modern frameworks. As perspectives vary across the community, one thing is clear: Drupal must evolve to remain competitive.
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DrupalCamp NJ 2025: A Camp Where Learning Meets Collaboration!
DrupalCamp NJ 2025 takes place March 13-15 at Princeton University, featuring expert-led training, diverse conference sessions, and hands-on contribution opportunities. With insights from all event organizers, the camp offers a behind-the-scenes look at its planning, challenges, and impact on the Drupal community.
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Suzanne Dergacheva, co-founder of Evolving Web, will lead a session at DrupalCamp NJ 2025 on March 14 at Princeton University. Her talk, 4 Big Ideas in UX and Content Strategy, will explore key trends in web design, digital storytelling, design systems, and navigation. The session is geared toward professionals involved in content and design decision-making.
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Drupal Mountain Camp 2025 in Davos, Switzerland, promises a mix of tech and culture from March 11th to 13th. Highlights include the SplashAwards, a Swiss Fondue & Night Walk, a Speaker Dinner, and a Pub Quiz. The event wraps up with skiing and snowboarding on March 14th.
Documenting DrupalCamp England: A Behind-the-Scenes Story
Covering an event like DrupalCamp England requires extensive preparation, collaboration, and immense support from dedicated individuals. From pre-event planning to live coverage and post-event wrap-ups, a great deal of effort went into ensuring this event was documented and shared with the community. Here’s a look at what went on behind the scenes and the amazing people who helped make it happen.
Accessibility Club Summit 2025: A Gathering for Inclusive Design Enthusiasts
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DrupalCamp NJ 2025 to Feature Experts on UX, Web Management, AI, and Drupal Modules
DrupalCamp NJ 2025, taking place March 13-15 at Princeton University, will feature sessions on UX strategy, enterprise web management, AI integration with OpenAI, and Drupal module development. Speakers include Suzanne Dergacheva, Nneka Hector, Vincenzo Gambino, and Mike Anello. Attendees will gain insights into content strategy, website governance, AI-powered search, and practical Drupal tools.
A Look at the Industry Leaders Sponsoring Drupal Mountain Camp 2025
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